ˌhard ˈsell noun [singular]
a way of selling something in which there is a lot of pressure on you to buy Antonym : soft sell
⇒ sell²

[TahlilGaran] Dictionary of Contemporary English ▲

hard sell
a method of trying very hard to persuade someone to buy something even if they do not want to.
All I did was ask for a price list and a carpet salesman started giving me the hard sell.

[TahlilGaran] English Idioms Dictionary ▲

hard sell
n., informal A kind of salesmanship characterized by great vigor, aggressive persuasion, and great eagerness on the part of the person selling something; opposed to "soft sell".
Your hard sell turns off a lot of people; try the soft sell for a change, won't you?

[TahlilGaran] English Idioms Dictionary ▲